About
We are a collective of system-thinkers, pattern-breakers, place-makers and future-shapers. Driven by curiosity and care, we work across research, strategy, and design to prototype what “better” could look like and help bring it to life.
At New Frame, we see today’s challenges as signals. Clues not only of what needs fixing, but of what’s possible beyond the status quo. Our work moves between research and imagination, systems and stories, strategy and space. The future isn’t a fixed destination. We don’t just respond to what is - we prototype what could be.
Moodboard: Us
We are held together by more than deadlines and projects. It’s the conversations between meetings, the way we show up for each other, the belief that serious work can be done with lightness and care. Our culture doesn’t come from rules. It grows from trust, through making space for different ways of thinking, through sharing the work of building something meaningful. It’s the reason big ideas feel possible here. Think research brains, design hands, curious hearts, good playlists, long walks, good coffee - that’s us on a Tuesday.
Prototyping the unknown
Some futures arrive slowly. Others crash in over night. Either way, we believe it’s not enough to react. If we only respond to the immediate, we risk repeating the past. At New Frame, we work at the intersection of now and next, helping clients make choices that shape intentional futures. Ones we are not just ready for, but excited to live in. With vision, care, and imagination.
We’re not here to follow scripts
Futures aren’t delivered. They’re discovered. At New Frame, we lean into the unknown because that’s where new futures take root. If the road ahead doesn’t exist yet, we’ll sketch it in chalk and start walking. In the space between what’s asked and what’s possible, we uncover patterns, provocations, and the seed of something better.
Wellbeing is a
System Goal
It’s not a side effect. It’s the
f****** point.
Just Futures
Begin With Care
Care is the foundation. For people,
for places, for what comes next.
Just Futures
Begin With Care
Care is the foundation. For people,
for places, for what comes next.
Clarity in
Complexity
We don’t compromise vision for convenience.
Futures Follow
Intention
What we aim for shapes what we build.
No Templates
Here
The future isn’t one-size-fits-all.
Co-create or
don’t bother
We don’t believe in top-down. We build together, or not at all.
We thrive in good company
Everyone here is committed to thinking across systems, to navigating complexity without losing clarity, to holding space for the futures we deserve. We care deeply: about places, about processes, about one another. We’re proud of our democratic ethos, our shared ownership, and the way we make decisions together. And we’re proud of the partnerships that we’ve built, grounded in trust, purpose, and the belief that better futures are designed, not received.
